TIMELINE
1 week
MY ROLE
UX design
Research
Research
PLATFORM
Mobile first
landing page
landing page
LAUNCH DATE
October 2023
The short nature of the project did not allow time for extensive userresearch.Luckily, the client did provide insights about their target customer and their needs and wants.This was a great help with deciding the direction of the look and feel of the page.
Female, between ages 18-25
81% of Gen Z prefer Instagram and YouTube for social networking.
Gen Z favors short-form video content for quick and creative messaging.
They seek interactive content which makes them feel involved: tapping, swiping, clicking, polls, filters.
I created wireframes for three different versions of the landing page which I then presented to the development, design team and the client representative. We discussed the requirements for each option in terms of development and design.
After handing over the wireframes, the team would then continue to choose the one they think would be most feasible and hand it over to the design team. I was involved in one more consultation session with the design team. I did not have any discussions with the development team while this was in the works.
The Connected packaging experience launched in October 2023
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