TIMELINE
4 weeks
ROLE
UX design
Research
Research
PLATFORM
Responsive web tool
IMPACT
Page views up 42.6%
Entries up 50.9%
Time spent on page up 434.8%
Entries up 50.9%
Time spent on page up 434.8%
Crafting a Simplified Interview Practice Tool to avoid external dependencies and complex technology.
The client previously used a third-party interview practice tool but opted not to renew the license and sought to develop a simpler tool in-house.
Barclays Life Skills is an initiative by Barclays Bank designed to equip young individuals with crucial life and employability skills.
The program offers interactive modules, workshops, and guides on its website, catering to both young people and the support networks of educators, parents, and guardians.
Although we were not provided with formal research or the time to talk to young people to uncover what our audience wants from this tool, I conducted desk research that gave good insights.
The goal was to understand how these tools guide users, provide feedback, and facilitate the recording and playback of answers. The results helped to determine which features would be suitable based on client requirements and time constraints.
User can practice answering key questions for a variety of industries
Answers can be either recorded and transcribed or typed
The tool analyses the answers and highlights key industry terms, your most-used words and topics covered
Choose interview questions for a specific industry or just common questions.
Answers can be recorded on video or typed.
The tool then provides AI- powered feedback on the delivery of the answers.
A very simple tool where answers to interview questions can be recorded on video which can be played back
Offers only a few sample questions as a guide
This aided in refining the wireframes later and enabled prompt client feedback, minimizing potential time wastage on revisions.
This allowed for a step-by-step exploration of screen presentation, incorporating questions, tips, and desired information. This also gave a clear understanding of the tool's appearance and functionality, aligning with the client's expectations.
During the 3-4 weeks after I was working on the project, the team kept improving how things looked and
worked as they built the tool. Even though I wasn't involved in this part, it felt good to see most of what I
created being brought to life.
The tool launched successfully on February 2023
The redesign of the Interview Practice Tool on desktop and being also made available on mobile had a positiveimpact on the interview practice experience. However, the data showing increase in traffic to relevant other tools was not available to me at the time of writing this.
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Social media and online forums can be used as effective research tools
Getting quick ideas in front of the client helped improve the initial
designs and getting quick feedback.
Thorough collaboration at all stages protects the project's quality,
ensuring that the final product aligns with initial plans
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